This is how someone can get in trouble with their brand messaging:
So I spent part of the day working on a "start here" page for my site. On the page I stole a line from my youth.
"Also, if you're not careful you may learn something before we're done. So let's get ready, OK?"
Now I remembered that the line was from a children's show, but I didn't remember which show. After a quick google, I realized I was "borrowing" from Fat Albert. Yup I was quoting noted actor and serial rapist Bill Cosby. So I'm in the process of changing the line (probably a variation on "knowing is half the battle").
Where no offense was intended when I wrote it, it's the kind of thing that can cause problems and negative associations.