The Blog is Dead, Long Live Blogging

Paul Boutin wrote this piece, which was published in Wired. From the article

Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.

Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It's almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

If you quit now, you're in good company. Notorious chatterbox Jason Calacanis made millions from his Weblogs network. But he flat-out retired his own blog in July. "Blogging is simply too big, too impersonal, and lacks the intimacy that drew me to it," he wrote in his final post.

It seems that I've seen this before. People have been saying "Give up blogging, Podcasting is the future.", "You should do video via seesmic and giving up blogging.", and "twitter is the future blogging is done" for a while now. And at each point some people went and tried the new toy, some move exclusively, some do both, many come back to blogging. The questions is, why?

Jason's concern that blogging is impersonal is a unique issue. Jason is a web celebrity. It would be like Derek Jeter saying "Major League Baseball is more impersonal then Single A Baseball". It's not baseball that's changed, it's your status. Jason is a victim of his own success.

The problem with replacing blogging with Flickr, Facebook and Twitter is that none of them support the long style prose that a blogger wants to write. How would one write this essay on Twitter in 140 characters or less?

I know a picture is worth a 1000 words, but it can't communicate thoughts like there. Where I enjoy photography it can't replace writing articles, and it never will.

Finally there's no way articles can be replaced by unicorns, ninjas and the other wonders of facebook.

In many respects blogging is the successor to the independent newspapers of the past, just more accessible. It won't truly die until a medium is created to